Field Notes on Country Linguistics

As Susie stammered, my ears perked up. ForEquestrian (they are all high-maintenance), "Ya aint's
distraction I called out, "Hey Kathy, put on another potfer sures on that," translates as, "Hello, we are illiterate,
of coffee." Suzy spoke again. The fact is gouging myso buy our product." Following this with no offer to
own eyes out with a ketchup bottle would not haveexpand your knowledge and assist the customers
distracted me. A linguistic calamity was eminent.says, "We may be illiterate, but that's ok. We also suck.
The hair on the back of my neck stood up then ranThank you and have a nice day"
from the room. I knew where Suzy was headed. HerTourists passing through have improperly translated
speech was like watching a car accident. It all movedanother phrase. "Whatchya doin?" is often
in slow motion. Every instinct in me said rip the phonemisinterpreted as the rhetorical "What's up?" or
from her hand before it's too late. But she had to learn"What's happening?" Sadly, that is not its meaning.
to properly communicate with customers. Please Lord,"Whatchya doin?" Literally translates as, "What are
I begged, don't let her say it. Then it happened. Suzyyou doing?" Confusion on this matter is based on
uttered the words, "We'll ma'am, I ain't fer sures ontiming.
that.""Whatchya doing?" Is often asked when your activity
Across America English professors collectively wept.could not be more blatantly obvious. For example:
My mind locked. How could she have said it again?You're spreading cheese over flat dough topped with
She had been with our company four months. Still,tomato sauce. Mountains of pepperoni are poised
there was hope. "Ok lord, you're pretty funny," Inearby. A stranger asks, "Whatchya doin?" Heads up:
sneered. Seriously, could her next words please be, "IfThey literally have not connected the dots. Do not
you would not mind holding for one moment, I will findwisecrack, "Installing solar panels." Before you know it,
out the answer for you." Ha! No such luck.you'll be explaining how green peppers affect your hot
The gods hate me. After an awkward silence (whilewater supply.
the caller and I shared an embolism), Suzy proceededHere in South Dakota low wages have brought in
to take the customers order. Neither of them was anylarge numbers of Customer Service call centers.
wiser for the experience. I stepped outside to meditate.Airlines, finance companies, catalog sales, these types
Would I have to fire her? I was not fer sures on that?of companies coagulate around Rapid City. Lately
You hear many endearing phrases in the county. I findthere has been a lot of concern over competition from
'a doins' quite charming. Such as there's a doins atIndia.
Bubba's tonight. Translated this means, festivities willApparently the population of India is highly educated
take place at Bubbas residence this evening.and enunciates in a manner more understandable than
'Pert near' is fun. Linguists translate this colorful twist onthat of South Dakotans. Americans, not having Hindi as
grammar as meaning, "almost" not nearby. As in, pertthe mother tongue, stand little chance. Still, there is a
near everybody ceptin that cidiot been told bout thecertain irony in residence of the Black Hills losing
rodeo. Meaning, almost everyone, except the new citysomething to Indians. How many groups will that
idiot, was informed of the upcoming rodeo event.statement offend? I ain't fer sures on that.
Unfortunately, telling a high maintenance Dressage