| A site is like a storefront in the internet neighborhood. | | | | you update, or hire someone to do it for you. |
| Let it get rundown and dingy, and prospective | | | | Banner positioning is an important point. Even if your |
| customers will pass you by in favor of clean windows | | | | dating site is free, you can make money off of it by |
| and a freshly swept porch across the street. | | | | adding advertising. As long as you resist the temptation |
| Dating sites have an image to uphold. A broken or | | | | to stuff your pages so full that your visitors get lost in |
| jumbled site smacks of desperation and failure, which | | | | the ads, why not monetize your site? Most trusted |
| is NOT the feeling you are aiming for! Presenting a | | | | dating advertising networks have TOP and NON-TOP |
| clean, user friendly site and spending the necessary | | | | style banners; I would recommend using a TOP banner |
| time on upkeep is one of the surest ways to lure | | | | on the right side of your header to balance your logo |
| traffic to your site and keep it there. | | | | on the left. If you choose to center it, put a picture to |
| The tips that follow hold true for any type of website, | | | | one side or the other. Blending like this helps keep the |
| though several are particularly relevant to dating sites. | | | | ad from standing out and being annoying. |
| Don't overcrowd your site. Build your site with the user | | | | Don't hide your 'Join Now' button. The whole point is to |
| in mind, putting functionality first. You can always add | | | | build a membership, right? If they can't see it, they |
| the glitter as you grow. The early temptation to pack | | | | won't click on it, so make your 'Join' button visible and |
| as many special effects as possible on your home | | | | attractive! Surround it with text listing the benefits of |
| page should be resisted. An easy to use, clean looking | | | | joining, and encourage them to click ' Join Now'! |
| site with all components accessible and clearly marked | | | | The tips above are only a few ways you can make |
| will beat a cluttered, hard to navigate site every time! | | | | your site friendly and easy to use. Remember, think like |
| Check your links religiously. The best way to lose a | | | | a visitor, and plan your site accordingly! Always be on |
| customer is to present them with a 404 message. If | | | | the lookout for better ways to make your website |
| you slightly change a url or move or delete a page go | | | | accessible and fun, and include a feedback email |
| back and find all the links to that page and update | | | | address or a spot in your forum for members' |
| them! This includes internal page to page links, links | | | | suggestions. A webmaster's work is never done - |
| from your home page and links from outside sources. | | | | there will always be ways to improve your site and |
| If the customer is trying to sign up for a dating site and | | | | attract more customers. |
| gets a 'error, file not found' message do you think they | | | | I hope these tips help you succeed in your own dating |
| will try again later? No, they will label your whole site | | | | business - good luck! |
| 'broken' and move on. Check every link, every time | | | | |