| "Presentation "according to the marketing guru | | | | paper's resistance, which is why print quality can vary |
| Riteway Strokon can be everything. | | | | with humidity - the same printed page can be printed |
| It often amazes "youngsters" and what we take for | | | | differently in summer rather than winter, in Florida or |
| granted today is the democratization of the "Home | | | | South Dakota, in a cool air-conditioned office or in a |
| Office "afforded by the modern introduction of | | | | sweatshop. |
| computers. | | | | Moisture affects another aspect of the laser printing |
| Not long ago to set up a company was a major | | | | process: paper feeding. The greater the moisture |
| ordeal. | | | | content of paper, the more prone it is to curl. And as a |
| First a downtown high rent location was essential for | | | | result if the paper has too much "curled" it is more |
| both appearances and visibility and to "rub shoulders" | | | | prone to jamming the printer. |
| with the movers and shakers. | | | | As a result, it is important that you store paper |
| Secondly one had to have a receptionist greet | | | | carefully - if possible in a cool, dark place and to take |
| customers as well as answer and direct phone calls. | | | | care to close the packaging on partial reams. |
| Lastly there were the intrinsic assurances of the basic | | | | The paper making process creates paper that has |
| competency and integrity of the firm - a letterhead on | | | | two distinctly different sides, though the difference is |
| printed stock paper was first. Letters that were | | | | not always obvious to the eye or touch. |
| received from the firm with the distinctive font of an | | | | The top is called the "felt" side and the bottom is called |
| IBM "Selectric ""Ball Typewriter". | | | | the "wire" side. |
| By the way that simple typewriter cost approximately | | | | The rule is to print on the "wire" side first. Look on the |
| $ 3,000 which in the 70's was the price of a Japanese | | | | label at the front of the ream wrapper for an arrow |
| economy car. | | | | indicating the "wire" side. Keep this in mind when |
| Consider that all of this can be done by one or two | | | | loading your printer's paper trays. Be aware of course |
| persons in a low rent, residential basement home | | | | whether your printer trays load from the face-up or |
| office and you can see the importance of presentation | | | | face-down positions. |
| in clinching deals and dollar volumes of business. | | | | Another factor to consider that will affect paper |
| With a little extra preparation and thought you can | | | | jamming is the weight of the paper. |
| appear to be in the same league as the "Big Boys". | | | | The basis weight is a standard measure based on 500 |
| How is anyone else halfway around the world with a | | | | sheets of paper. Most paper is rated at 20 pounds m, |
| business or purchase decision to know otherwise? | | | | although some higher quality papers can be heavier. |
| Remember that it is often said "First impressions are | | | | Paper that is rated too light or too heavy will of course |
| everything". | | | | be more likely to jam. Many people assume that |
| Factors to Consider When Choosing Paper for the | | | | "weight:" means the same thing as "thickness" and |
| Office Laser Printer | | | | "stiffness". It is true that these three measures |
| The first step is to understand the printing process. | | | | correlate together. |
| Laser printers rely on electrical charge to hold the | | | | However these factors are not the same. |
| toner to the paper, and then hear and pressure to fuse | | | | "Stiffness "is a measure of how much a paper resists |
| the toner to the page. So it stands to reason that good | | | | bending whereas thickness describes physical |
| laser paper will have special electrical and heat | | | | dimension. It is quite possible to have three sheets of |
| resistant properties similar to a photo copier setup. | | | | different 20 pound paper - one can be significantly |
| Brightness is rated according to the amount of light | | | | stiffer than the others, another can be noticeable |
| reflected by the paper. A sheet with a brightness | | | | thicker. |
| rating of 90 % reflects 90 % of the light striking it: a | | | | One can of course sum up this article by stating |
| high brightness rating makes for a high contrast | | | | "Check your printer's user manual" or "check with the |
| between the page and the ink, Color paper may be | | | | manufacturer". |
| misleading as to brightness, because a dark purple | | | | This is true. The basics of life are usually quite simple. |
| sheet does not reflect light as well as a light tan of the | | | | For the prosperity and success of your home office |
| same rating. | | | | business remember the importance of first impressions |
| Electrical resistance comes from a number of factors | | | | and presentation. |
| in the papermaking process. Paper manufacturing can | | | | Often the simple choice of choosing the right paper for |
| either add resistant chemicals to the surface of the | | | | your home office laser printer can be the determining |
| paper or mix them into the paper itself. The moisture | | | | factor whether you or your competitor gets those |
| content of the paper has a significant impact on | | | | orders. |