| "Presentation "according to the marketing
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| | which is why print quality can vary with
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| guru Riteway Strokon can be everything.
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| | humidity - the same printed page can be
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| It often amazes "youngsters" and what we
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| | printed differently in summer rather than
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| take for granted today is the
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| | winter, in Florida or South Dakota, in a
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| democratization of the "Home Office
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| | cool air-conditioned office or in a
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| "afforded by the modern introduction of
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| | sweatshop.
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| computers.
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| | Moisture affects another aspect of the
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| Not long ago to set up a company was a
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| | laser printing process: paper feeding.
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| major ordeal.
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| | The greater the moisture content of
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| First a downtown high rent location was
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| | paper, the more prone it is to curl. And
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| essential for both appearances and
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| | as a result if the paper has too much
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| visibility and to "rub shoulders" with
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| | "curled" it is more prone to jamming the
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| the movers and shakers.
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| | printer.
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| Secondly one had to have a receptionist
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| | As a result, it is important that you
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| greet customers as well as answer and
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| | store paper carefully - if possible in a
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| direct phone calls.
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| | cool, dark place and to take care to
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| Lastly there were the intrinsic
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| | close the packaging on partial reams.
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| assurances of the basic competency and
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| | The paper making process creates paper
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| integrity of the firm - a letterhead on
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| | that has two distinctly different sides,
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| printed stock paper was first. Letters
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| | though the difference is not always
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| that were received from the firm with the
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| | obvious to the eye or touch.
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| distinctive font of an IBM "Selectric
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| | The top is called the "felt" side and the
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| ""Ball Typewriter".
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| | bottom is called the "wire" side.
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| By the way that simple typewriter cost
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| | The rule is to print on the "wire" side
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| approximately $ 3,000 which in the 70's
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| | first. Look on the label at the front of
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| was the price of a Japanese economy car.
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| | the ream wrapper for an arrow indicating
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| Consider that all of this can be done by
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| | the "wire" side. Keep this in mind when
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| one or two persons in a low rent,
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| | loading your printer's paper trays. Be
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| residential basement home office and you
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| | aware of course whether your printer
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| can see the importance of presentation in
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| | trays load from the face-up or face-down
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| clinching deals and dollar volumes of
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| | positions.
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| business.
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| | Another factor to consider that will
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| With a little extra preparation and
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| | affect paper jamming is the weight of the
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| thought you can appear to be in the same
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| | paper.
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| league as the "Big Boys".
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| | The basis weight is a standard measure
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| How is anyone else halfway around the
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| | based on 500 sheets of paper. Most paper
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| world with a business or purchase
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| | is rated at 20 pounds m, although some
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| decision to know otherwise?
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| | higher quality papers can be heavier.
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| Remember that it is often said "First
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| | Paper that is rated too light or too
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| impressions are everything".
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| | heavy will of course be more likely to
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| Factors to Consider When Choosing Paper
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| | jam. Many people assume that
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| for the Office Laser Printer
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| | "weight:" means the same thing as
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| The first step is to understand the
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| | "thickness" and "stiffness". It is true
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| printing process.
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| | that these three measures correlate
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| Laser printers rely on electrical charge
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| | together.
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| to hold the toner to the paper, and then
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| | However these factors are not the same.
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| hear and pressure to fuse the toner to
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| | "Stiffness "is a measure of how much a
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| the page. So it stands to reason that
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| | paper resists bending whereas thickness
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| good laser paper will have special
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| | describes physical dimension. It is quite
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| electrical and heat resistant properties
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| | possible to have three sheets of
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| similar to a photo copier setup.
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| | different 20 pound paper - one can be
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| Brightness is rated according to the
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| | significantly stiffer than the others,
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| amount of light reflected by the paper.
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| | another can be noticeable thicker.
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| A sheet with a brightness rating of 90 %
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| | One can of course sum up this article by
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| reflects 90 % of the light striking it: a
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| | stating "Check your printer's user
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| high brightness rating makes for a high
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| | manual" or "check with the manufacturer".
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| contrast between the page and the ink,
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| | This is true. The basics of life are
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| Color paper may be misleading as to
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| | usually quite simple.
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| brightness, because a dark purple sheet
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| | For the prosperity and success of your
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| does not reflect light as well as a light
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| | home office business remember the
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| tan of the same rating.
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| | importance of first impressions and
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| Electrical resistance comes from a number
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| | presentation.
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| of factors in the papermaking process.
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| | Often the simple choice of choosing the
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| Paper manufacturing can either add
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| | right paper for your home office laser
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| resistant chemicals to the surface of the
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| | printer can be the determining factor
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| paper or mix them into the paper itself.
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| | whether you or your competitor gets those
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| The moisture content of the paper has a
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| | orders.
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| significant impact on paper's resistance,
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