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Here Come The Holidays - Ready, Set, Go!

Here comes Santa Claus...here comes3. What's your holiday sales slogan?
Santa Clause... Yep, it's almost that4. Will you be offering any specials or
time again. As we head into September,discounts?
every e-commerce site should be5. If so, on what products?
formulating a plan for the holiday6. Is your site updated with all
season. Even the sites selling the, "Iproducts?
hate the holidays" t-shirts.7. If you've moved up in the search
Prepare or Be Doomedengine rankings, is your site ready to
You may be thinking, "It is onlyreceive more traffic or will it bog
September. I've got four months to getdown?
ready for the holidays in December."8. Have you compiled a list of email
Well, you're wrong. Let's consider aaddresses for people that bought from
scenario.you last year?
First, the mad dash for purchasing9. Do you have your email material ready
holiday gifts starts early toto send to them?
mid-November depending on the popularity10. Did you make the changes to the site
of the products on your site. The onlineyou wrote down from the last holiday
holiday season is not in mid-December!shopping season? You know. The ones you
If you agree with this position, yourswore would be done so the site would
preparation time is already down to tworeally hum next season? I'll wait while
months.you go dig through the notes crammed in
You're probably thinking, "Two months?your desk.
Shorter than I thought, but I still haveObviously, there are many other
plenty of time." Sure you do.questions that can be asked. The point
If you think two months is plenty ofof this article is you should be asking
time, ask yourself the followingthem NOW! You may find two months isn't
questions.looking like nearly enough time.
1. Is your product line currentlyRemember, prepare for the holidays and
updated?you will clean up.
2. Do you have sufficient inventory?



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