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Article #325: Here Come The Holidays - Ready, Set, Go!

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Here comes Santa Claus...here comes Santa 2. Do you have sufficient inventory?
Clause... Yep, it's almost that time 3. What's your holiday sales slogan?
again. As we head into September, every 4. Will you be offering any specials or
e-commerce site should be formulating a discounts?
plan for the holiday season. Even the 5. If so, on what products?
sites selling the, "I hate the holidays" 6. Is your site updated with all
t-shirts. products?
Prepare or Be Doomed 7. If you've moved up in the search
You may be thinking, "It is only engine rankings, is your site ready to
September. I've got four months to get receive more traffic or will it bog down?
ready for the holidays in December." 8. Have you compiled a list of email
Well, you're wrong. Let's consider a addresses for people that bought from you
scenario. last year?
First, the mad dash for purchasing 9. Do you have your email material ready
holiday gifts starts early to to send to them?
mid-November depending on the popularity 10. Did you make the changes to the site
of the products on your site. The online you wrote down from the last holiday
holiday season is not in mid-December! If shopping season? You know. The ones you
you agree with this position, your swore would be done so the site would
preparation time is already down to two really hum next season? I'll wait while
months. you go dig through the notes crammed in
You're probably thinking, "Two months? your desk.
Shorter than I thought, but I still have Obviously, there are many other questions
plenty of time." Sure you do. that can be asked. The point of this
If you think two months is plenty of article is you should be asking them NOW!
time, ask yourself the following You may find two months isn't looking
questions. like nearly enough time.
1. Is your product line currently Remember, prepare for the holidays and
updated? you will clean up.






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