| Here comes Santa Claus...here comes Santa
| |
| | 2. Do you have sufficient inventory?
|
| Clause... Yep, it's almost that time
| |
| | 3. What's your holiday sales slogan?
|
| again. As we head into September, every
| |
| | 4. Will you be offering any specials or
|
| e-commerce site should be formulating a
| |
| | discounts?
|
| plan for the holiday season. Even the
| |
| | 5. If so, on what products?
|
| sites selling the, "I hate the holidays"
| |
| | 6. Is your site updated with all
|
| t-shirts.
| |
| | products?
|
| Prepare or Be Doomed
| |
| | 7. If you've moved up in the search
|
| You may be thinking, "It is only
| |
| | engine rankings, is your site ready to
|
| September. I've got four months to get
| |
| | receive more traffic or will it bog down?
|
| ready for the holidays in December."
| |
| | 8. Have you compiled a list of email
|
| Well, you're wrong. Let's consider a
| |
| | addresses for people that bought from you
|
| scenario.
| |
| | last year?
|
| First, the mad dash for purchasing
| |
| | 9. Do you have your email material ready
|
| holiday gifts starts early to
| |
| | to send to them?
|
| mid-November depending on the popularity
| |
| | 10. Did you make the changes to the site
|
| of the products on your site. The online
| |
| | you wrote down from the last holiday
|
| holiday season is not in mid-December! If
| |
| | shopping season? You know. The ones you
|
| you agree with this position, your
| |
| | swore would be done so the site would
|
| preparation time is already down to two
| |
| | really hum next season? I'll wait while
|
| months.
| |
| | you go dig through the notes crammed in
|
| You're probably thinking, "Two months?
| |
| | your desk.
|
| Shorter than I thought, but I still have
| |
| | Obviously, there are many other questions
|
| plenty of time." Sure you do.
| |
| | that can be asked. The point of this
|
| If you think two months is plenty of
| |
| | article is you should be asking them NOW!
|
| time, ask yourself the following
| |
| | You may find two months isn't looking
|
| questions.
| |
| | like nearly enough time.
|
| 1. Is your product line currently
| |
| | Remember, prepare for the holidays and
|
| updated?
| |
| | you will clean up.
|
