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Mexico's International Tourism Revenues Reach Historic High

Despite slight dip in international 2006. Cruise ship passenger arrivals in
tourism arrivals, international tourism 2006 posted strong numbers as well, with
revenues reach historic high, pointing to 6.52 million cruise passengers
full recovery of the industry after disembarking in Mexican ports, down only
Hurricane Wilma Despite Hurricane Wilma's 2.8 percent from 2005 despite damage
lingering effect on room supply in the sustained from Hurricane Wilma to such
Mexican Caribbean in early 2006, Mexico leading cruise ports as Cozumel. These
closed the year with historically high passengers spent 458.3 million dollars in
international tourism revenues, pointing Mexico, compared with 452.6 million the
to a full recovery of the industry. previous year. Some 1.95 million people
According to statistics recently released were employed in the tourism sector by
by Mexico's Tourism Secretariat (Sectur), the end of 2006, a significant increase
Mexico received 21.35 million from the 1.83 million people employed by
international visitors in 2006, a 2.6 the end of 2005. "The figures posted in
percent dip in comparison with 2005, due 2006 demonstrate that within a year of a
in part to reduced room availability in devastating hurricane, Mexico's tourism
the Mexican Caribbean stemming from industry was already back to normal,"
damages sustained by several hotels said Mexico Tourism Secretary Rodolfo
during Hurricane Wilma in late 2005. Elizondo. "This attests to a level of
Despite this, from April to December government commitment and degree of
2006, international tourism arrivals for coordination with private sector partners
2006 were above figures posted the year rarely seen in areas elsewhere in the
before in all but two months. Thanks to world affected by similar tragedies. We
more aggressive marketing to the affluent expect 2007 to be yet another successful
traveler in particular, however, revenue year for our tourism industry, with
generated by these tourists reached a increased growth across all segments,
record high of US$12.18 billion, 3.2 particularly among upscale travelers," he
percent higher than 2005's revenue of added. About the Mexico Tourism Board
US$11.80 billion. In 2004, Mexico's The Mexico Tourism Board (MTB) brings
international tourism revenues had together the resources of federal and
totaled US$10.84 billion. International state governments, municipalities and
visitors (excluding border tourists) to private companies to promote Mexico's
Mexico were reported to have spent an tourism attractions and destinations
average of US$710.30 per person per visit internationally. Created in 1999, the MTB
in 2006, representing a 4.7 percent is Mexico's tourism promotion agency, and
increase from 2005's US$678.40 average its participants include members of both
spend. Historically high international the private and public sectors. The MTB
tourism revenues helped enable the has offices throughout North America,
tourism industry's trade balance to post Europe, Asia and Latin America.
an impressive US$4.07 billion surplus in




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