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Mexico's International Tourism Revenues Reach Historic High

Despite slight dip in international tourism2006 posted strong numbers as well, with 6.52
arrivals, international tourism revenuesmillion cruise passengers disembarking in
reach historic high, pointing to fullMexican ports, down only 2.8 percent from
recovery of the industry after Hurricane2005 despite damage sustained from Hurricane
Wilma Despite Hurricane Wilma's lingeringWilma to such leading cruise ports as
effect on room supply in the MexicanCozumel. These passengers spent 458.3 million
Caribbean in early 2006, Mexico closed thedollars in Mexico, compared with 452.6
year with historically high internationalmillion the previous year. Some 1.95 million
tourism revenues, pointing to a full recoverypeople were employed in the tourism sector by
of the industry. According to statisticsthe end of 2006, a significant increase from
recently released by Mexico's Tourismthe 1.83 million people employed by the end
Secretariat (Sectur), Mexico received 21.35of 2005. "The figures posted in 2006
million international visitors in 2006, a 2.6demonstrate that within a year of a
percent dip in comparison with 2005, due indevastating hurricane, Mexico's tourism
part to reduced room availability in theindustry was already back to normal," said
Mexican Caribbean stemming from damagesMexico Tourism Secretary Rodolfo Elizondo.
sustained by several hotels during Hurricane"This attests to a level of government
Wilma in late 2005. Despite this, from Aprilcommitment and degree of coordination with
to December 2006, international tourismprivate sector partners rarely seen in areas
arrivals for 2006 were above figures postedelsewhere in the world affected by similar
the year before in all but two months. Thankstragedies. We expect 2007 to be yet another
to more aggressive marketing to the affluentsuccessful year for our tourism industry,
traveler in particular, however, revenuewith increased growth across all segments,
generated by these tourists reached a recordparticularly among upscale travelers," he
high of US$12.18 billion, 3.2 percent higheradded. About the Mexico Tourism Board The
than 2005's revenue of US$11.80 billion. InMexico Tourism Board (MTB) brings together
2004, Mexico's international tourism revenuesthe resources of federal and state
had totaled US$10.84 billion. Internationalgovernments, municipalities and private
visitors (excluding border tourists) tocompanies to promote Mexico's tourism
Mexico were reported to have spent an averageattractions and destinations internationally.
of US$710.30 per person per visit in 2006,Created in 1999, the MTB is Mexico's tourism
representing a 4.7 percent increase frompromotion agency, and its participants
2005's US$678.40 average spend. Historicallyinclude members of both the private and
high international tourism revenues helpedpublic sectors. The MTB has offices
enable the tourism industry's trade balancethroughout North America, Europe, Asia and
to post an impressive US$4.07 billion surplusLatin America.
in 2006. Cruise ship passenger arrivals in



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