Mexico's International Tourism Revenues Reach Historic High

Despite slight dip in international tourism arrivals,arrivals in 2006 posted strong numbers as well, with
international tourism revenues reach historic high,6.52 million cruise passengers disembarking in Mexican
pointing to full recovery of the industry after Hurricaneports, down only 2.8 percent from 2005 despite
Wilma Despite Hurricane Wilma's lingering effect ondamage sustained from Hurricane Wilma to such
room supply in the Mexican Caribbean in early 2006,leading cruise ports as Cozumel. These passengers
Mexico closed the year with historically highspent 458.3 million dollars in Mexico, compared with
international tourism revenues, pointing to a full452.6 million the previous year. Some 1.95 million people
recovery of the industry. According to statisticswere employed in the tourism sector by the end of
recently released by Mexico's Tourism Secretariat2006, a significant increase from the 1.83 million people
(Sectur), Mexico received 21.35 million internationalemployed by the end of 2005. "The figures posted in
visitors in 2006, a 2.6 percent dip in comparison with2006 demonstrate that within a year of a devastating
2005, due in part to reduced room availability in thehurricane, Mexico's tourism industry was already back
Mexican Caribbean stemming from damagesto normal," said Mexico Tourism Secretary Rodolfo
sustained by several hotels during Hurricane Wilma inElizondo. "This attests to a level of government
late 2005. Despite this, from April to December 2006,commitment and degree of coordination with private
international tourism arrivals for 2006 were abovesector partners rarely seen in areas elsewhere in the
figures posted the year before in all but two months.world affected by similar tragedies. We expect 2007
Thanks to more aggressive marketing to the affluentto be yet another successful year for our tourism
traveler in particular, however, revenue generated byindustry, with increased growth across all segments,
these tourists reached a record high of US$12.18 billion,particularly among upscale travelers," he added. About
3.2 percent higher than 2005's revenue of US$11.80the Mexico Tourism Board The Mexico Tourism Board
billion. In 2004, Mexico's international tourism revenues(MTB) brings together the resources of federal and
had totaled US$10.84 billion. International visitorsstate governments, municipalities and private
(excluding border tourists) to Mexico were reported tocompanies to promote Mexico's tourism attractions
have spent an average of US$710.30 per person perand destinations internationally. Created in 1999, the
visit in 2006, representing a 4.7 percent increase fromMTB is Mexico's tourism promotion agency, and its
2005's US$678.40 average spend. Historically highparticipants include members of both the private and
international tourism revenues helped enable thepublic sectors. The MTB has offices throughout North
tourism industry's trade balance to post an impressiveAmerica, Europe, Asia and Latin America.
US$4.07 billion surplus in 2006. Cruise ship passenger