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Article #119: 10 Powerful Networking Tips Using Business Cards

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Whether you are looking for a job or 6. Maximize every "per chance" meeting.
running a business, giving out business You never know when you might meet
cards is crucial to marketing your skills someone who can help you. Family or
or services. Even as a job seeker, friends social events could produce
develop the mindset of running the unexpected encounters with people. Don't
business of YOU, Inc. Business cards discount those events. So you're going to
speak volumes about who you are, what you a birthday party for your friend's kid.
offer and how serious you are marketing You never know who you might meet. At a
YOU, Inc. as a business. Oh! So, you have family holiday gathering last year, I met
a resume and don't need business cards. someone that has been instrumental in
Can you carry 10 resumes in your wallet? developing our business this year. Who
Do you or can you carry your resume would have thought this could happen by
everywhere you go? A church bell ringing giving him a simple business card.
lets people know they are open for 7. Place yourself at the right place at
business. Your business card is your the right time. Have you been to a job
bell. Here are some proven tips using fair or business conference and been
business cards to increase your chances disappointed with the networking results?
of landing a job or creating a business Turn the tables around. Consider
opportunity. volunteering to help out at the job fair
1. Never leave home without them. Before or other types of events. This puts you
leaving home, your checklist should be in a better strategic position for
expanded to include business cards, as presenting your resume or business card.
part of "do I have my wallet/money, house Company representatives might view you
keys, driver's license?" Any "per chance" differently, if they know you are willing
meeting is an opportunity to give out a to go the extra mile in helping them make
business card. A morning run or a quick their presence easier to manage. Get
trip to the local store could be an involved by visiting Eventme.com,
opportunity to network. My wife and I TheLunchClub.net, or view the calendar of
always ask each other "do you have events for to place yourself in
business cards", before leaving the opportunities for giving out your
house. Make it a habit to carry business business card. Volunteering for events
cards. has been a very successful resource for
2. Insert a business card when mailing my business partner and I to expanding
bill payments. Bills contain our business. Zig Ziglar, one of the most
advertisements. Why can't you advertise successful sales trainers in the world
your skills or services the same way? says "if you help enough people get what
Insert a business card with your payment. they want in life, you will get what you
You may not think a person in South want in life".
Dakota who opens your credit card bill 8. Use "In Your Face" follow up. Did you
payment can help you. Never underestimate ever have a job interview or meeting with
the power of networking. A movie, a recruiter, potential client or employer
entitled "6 Degrees of Separation" points and wonder why they never called you
out we are 6 people away from knowing back? "Out of sight, out of mind" is the
someone of influence. You could be 6 operative phrase to remember. Today's
people away from knowing the President of economic climate dictates you might be
the United Sates, your favorite movie competing with 20, 50, 100 or more other
star or someone who is in a position to people for the same position or contract.
hire your skills or services. Each of us It's quite a task for people to keep
knows someone, who knows someone, who track of each individual meeting. So it's
knows someone etc. Developing this up to you to give a person a reason to
powerful networking attitude will be a call you back. Immediately after a
fundamental source of continued success. meeting snail mail a hand written note
3. Use proper business card etiquette. thanking the person for their time.
Whenever you give a business card, ask Insert your business card. Now you're in
for a business card. When given a the driver's seat in standing out from
business card, don't just take it and other people. If you get no response, do
place it in your pocket. Make the person it again. Patience and persistence pays
feel important by looking at their card off.
for a few seconds. You might see 9. Use promotions to promote YOU, Inc.
something that could be a topic of Newspapers often have stories of people
discussion. Write comments on the card being promoted to high levels in
such as date, location and common points different organizations? This is an
of interest. These comments will prove opportunity for you. Consider getting
valuable when following up with that some invitation size blank greeting
person. This also demonstrates a sincere cards. Use the Internet's search
interest in the other person. Then place capabilities to find out the address of
it in your wallet. This lets them know the company's executive offices. Send the
they reside in a special place with you. blank invitation type card with a hand
"Skill with People" by Les Giblin is a written note sincerely congratulating a
book that expands on this approach. Make person on their promotion. Insert your
people feel important, in order to make business card. For the cost of a 37-cent
yourself important to them. stamp, you have just made someone's day
4. Be generous. Give business cards out and may create an impression that makes a
to everyone, including family and person feel compelled to respond back to
friends. Don't let vanity stop you from you. Make it a habit to do this once a
giving out your last business card or week. Remember "6 Degrees of Separation".
giving 2 at a time to each person. I have You just never know . . . People open
met many people who have totally missed invitation type envelops faster than any
the purpose of a business card. I once others.
asked a person for a second business 10. Brand yourself with a slogan. Print a
card, so I could refer his services. His slogan on your business card that answers
response was "I only have a few cards the question "Why should I hire you? Or
left and I need them", as he looked again "What makes you different from everyone
at his name on the card. Hoarding your else?" A catchy phrase or slogan insures
business cards only makes your wallet people ALWAYS associate a company name
feel full, not your bank account. with their product or services. People
5. Ask for referrals. When giving a remember even after the commercial is
business card, people feel more over. That's called branding. Companies
comfortable when you ask; "I would pay big bucks to advertising agencies to
appreciate a referral, if you know anyone come up with these lasting slogans.
that could use my services". Don't make Consider doing the exact same thing on
people feel like they are on the spot. your business card. This is your
This approach disarms people much better insurance people remember you, after you
than asking them, "is your company meet. Don't just put Hortence Smiley,
hiring?" People naturally like to do Accountant on your business card. Add
favors for people. Saying "could you do something like "Financial Services With
me a favor by referring my services to Integrity". A slogan makes all the
someone". This always places you in a difference between getting hired or not,
better position with them. They will feel because people will remember you long
better about helping you. Give them 2 after a meeting.
cards. Happy trails networking . . .






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